The Scripto Company which began in the 1920’s making mechanical pencils entered the cigarette market by making their Scripto Vu-Lighter in the early 1950’s. Scripto used a see thru tank which allowed for advertisement to be placed inside the petrol tank. When the tank was either full or empty the advertisement could be seen.
The Vu-Lighter also had a very clever mechanism which would allow just a small amount of fluid to enter the wick which dramatically cut down on evaporation. Even today, Scripto lighters can be found full of fuel after being put away for over 50 years. Many famous companies used Scripto lighters for their advertising medium and like Zippo, they made Scripto lighters available in a sports series.